Episode 24: Meet Faye, founder of Après Surf Co

Listen to the episode here:


“I attended an Instagram seminar lead by Instagram and obviously it’s a platform that everybody is on. They lead a fascinating seminar about the future of Instagram and the future of how people are going to consume it and I’ve already seen some of the features they were talking about roll out.

Their whole belief, which I think is right, is that Gen Z and everybody who is growing up now, is not going to want to leave the platform Instagram. That’s where these generations are getting all their information, so Instagram and brands and companies are coming up with ways to keep them there.

It was kind of a lightning bolt moment for me. That is the platform I should be using to publish because it’s where all the eyeballs are, it’s where all this community is connecting anyway, and so that was where the idea for the Instagram blog was born.” — Faye Brennan, Après Surf Co

“I think sharing other people’s stories and also being able to interview the top experts in the country or the world, is such a huge responsibility but also a great opportunity to make sure that you’re giving the right advice and that it’s reaching as many people as possible and that at the end of the day it’s inspiring positive change in somebody’s personal life. That to me is the whole reason I do what I do. It’s the whole reason I believed in Après Surf and why I started that.” — Faye Brennan, Après Surf Co

“What we see with millennials and Gen Zs, they will buy into a certain thing they are obsessed with. So if it is surfing culture and it’s something that is narrowly focused as opposed to a brand huge generic women’s title that’s talking to absolutely everybody and has multiple areas and angles that it hits. That’s harder because you can get that on the internet, you can get that literally anywhere else. Whereas these niche, expertise publications that are devoted to one specific group…our research has showed us, that Millennials and Gen Zs will pay for that. So it’s definitely very encouraging finding or data point. People will spend money for that. So I think that’s what we’re all seing more of now, and in a way it’s almost bette. you feel like you’re being personally talked to and that is a physical tangible thing that’s enforcing your love for whatever that hobby or that passion is.

I say to those people thought going after it, I say keep going, you can do it.” — Faye Brennan, Après Surf

Join Faye on Instagram!


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Imi Barneaud

Imi Barneaud

My name is Imi Barneaud and I am a surfer, a mum and an entrepreneur. My podcast is a series of weekly conversations with surfers about careers.